Author: Jess Boctor

  • Catch the Niche Wave

    Recently, I was working for the art & apparel brand aHbe Racer. It’s niche is the Cafe Racer and Motorcycle scene. During my time with the company, I started to see a rise in the popularity of Cafe Racers as they made their way from a niche market to a more general market. There were two tell tale signs of the transition which made me realize the change was coming. The first sign was a Lowe’s commercial which featured a Cafe Racer in it as the hobby of a gear head. The second was a commercial for Glade duo-scents, using a cafe racer and its rider as a contrasting point to a soft and feminine character. For two major companies like Glade and Lowes to be featuring Cafe Racers meant the market scene was about to change. It was about to be a  late 90s khaki and swing dancing craze all over again.

    I was discussing the change I saw coming with my brother, Remy. He works as a web-strategist and gave me two prong strategy for trying to catch the wave first. I thought I would pass it along to you so that if you find your niche in the main market, you can be the first there.

    • Keywords: Market Research – How do people search for you product/niche if they don’t know what it is?
    1. Choose 5 – 20 friends.
    2. Send a personal email requesting a favor: “Watch this national commercial (or other indicator), use Google or Bing to learn about the product/niche. Send us back your three best searches and what you learned.
    3. Offer a t-shirt or coupon code for first five responses as incentive / thank you for participating.
    • Content
    1. Educational posts – Easy to draw from Wikipedia or cite books and re-tell on your site through your company’s more accessible voice and style.
      1. History of your product/niche
      2. Profile / Interview with prominent individual / influencer
    2. Write a brief post about the  commercial (or other market change indicator): Yay! Our thing is becoming a big deal!
    3. Seed blog copy and headings with keywords from market research.

    If you are interested in more ways to maximize on your web presence, you should check out Remy’s company, Root and Flow.

    Continuing the adventure,

    Jessica

  • Breaking the Silence

    Life has taken a few tumultuous turns over the past few weeks.

    As I look guiltily at the date of my last post, I struggle with the same heavy question I have whenever life takes my attention out of the blogosphere for a while…how do I break the silence?

    Do I make lame excuses? Do I make false promises to be more disciplined in the future? Do I confess everything which has been going on in a vomit of text?

    Or, do I just write the first words and trust the ether to welcome me back into the fold?

    Here’s to breaking the silence.

    Continuing the adventure,

    Jess

    PS. Meet Brownie, one of the many changes in my life.

    This is Brownie. She is our new puppy. Half of the time she is small and sweet. Half of the time she is a goblin. Either way, the name fits.
    This is Brownie. She is our new puppy. Half of the time she is small and sweet. Half of the time she is a goblin. Either way, the name fits.
  • Becoming A Student Again

    I just celebrated my 29th birthday.

    As a joke (though, only partially) I told a friend I needed to make this year the best year ever. Since I’m such a procrastinator, it would make sense to push as much as possible into the last year of my twenties. For some reason, I (like many people) feel that turning thirty is some sort of deadline. I have to have a list of things I accomplished while I was still a twenty-something in order to start out the next decade of my life on the right foot.

    Insane, I know, but this is my strange little world.

    The reality is though, I probably won’t accomplish most of the things on my imaginary list of ‘have-to-do-this-before-I’m-thirty’. I don’t say this because I doubt myself, but because I realize that I don’t want to live my life according to checklists any more. I don’t want to live under the cloak of proof or the shadow of external worth. It’s too exhausting.

    Rather, I decided that 29 is the year I will become a student again. I want to become Mary sitting at Jesus’ feet. I want to study great storytellers. I want to form a study group. I want to listen more, practice more, and find out all the things I don’t know. I don’t want to pass the test, I want to digest the lesson.

    I think this is the next stage of my journey, and I am looking forward to walking into the unknown places it will take me.

    Continuing the adventure,

    Jess

  • When I Look Away

    This came rambling through my brain this morning.

    I feel like Peter drowning

    When I look away

    When I let my eyes fall upon the waves

    And Your face is swallowed by the haze

    I feel like Peter drowning

    When I try to walk alone

    When my journey crosses liquid

    And my identity becomes twisted

    So, shine bright in the midst of the storm

    Call me home with a shout resounding

    Reach out and pluck me from the gray

    Because I feel like Peter drowning

    When I look away.

     

  • Who Is Massaging Your Soul?

    Saturday morning I woke up with a kink in my neck. The kink became progressively worse on Sunday. After two days of wincing every time I looked at him, Abe (and his wife Rowe) made me an appointment for a massage.

    Now, this was not a girls weekend out and relax type of massage. This was what Jacob, my massage therapist with Muppet hair, called a ‘fixer upper’. Jacob worked my back, neck, and shoulders in a way I didn’t know was possible. He found muscle tissue I didn’t even know I had. However, the pain was worth the end result when I regained a range of motion lost to me for the last four days.

    As I laid on the table, I began to wonder when was the last time I had given my soul a massage. When was the last time I let someone else probe through the skin of heart to find the tightly wound places which hindered me? I couldn’t really remember. This used to be a common practice for me, but has given way to the business of life, and I think I am beginning to feel a kink.

    During the massage, Jacob–who has fingers I believe to be made of steel–would find a place of tension and push, holding the pressure there for an uncomfortable few minutes. Then a magical thing would happen, the tensions would start to melt away, leaving freedom to move in place of the knot. Now, I can’t undo weeks of damage and neglect to muscles in one hour, just like I can’t undo the tension in my soul in an hour. I can, however, begin the process of asking for help and letting others start the work of unknotting my soul.

    Who massages your soul?

    Continuing the adventure,

    Jess

  • Jesus had two dads.

    A friend of mine posted this picture on Facebook a few days ago. It is a sign in front of a church which reads, “Jesus had two dads and he turned out just fine!”

    There are two ways of interpreting this message. Either the authors are using God the Father and Joseph as an example of two men who raised Jesus, or they are trying to say that God the Father and the Holy Spirit were two men who fathered Jesus through a surrogate and raised him. Since the sign is intended to stop homophobia within the church and Joseph’s role in raising Jesus was to be his adoptive father (representing an entirely different aspect of theology), I am inferring the message was to insinuate that God the Father and the Holy Spirit are to represent Jesus’ two ‘dads’.

    My goal in this post is not to address lifestyle choices. Rather, I want to challenge the way we think about gender and God.

    You see, in Genesis, scripture says that God created the earth, the animals, the plants, man and woman. It says that He created mankind in His own image, male and female He created them. So when God created humanity, he created two distinct and separate individuals who both represent aspects of the wholeness of His character. This distinction is important because I believe that through our historical and cultural traditions, as well as the construct of our languages, we have been trained to think of God’s gender in a backwards manner.

    That is to say, we look around the world, see what we know, and place the limitations of our experience on God. We see male and female and assume God must fit into one of these two categories. The truth is, God is neither male nor female because He is not constrained by these gender roles. Instead, He is the originator of the characteristics of men and women, encompassing both within the Trinity.

    So to say Jesus has two dads is incorrect. Jesus was born out of the fullness of God, from who the characteristics of man and woman are distilled.

    Continuing the adventure,

    Jess